In a new national achievement reflecting the depth of social cohesion and the success of health initiatives in the Kingdom of Saudi Arabia, the annual National Blood Donation Campaign won the Makkah Excellence Award in its current cycle, specifically in the "Humanitarian Excellence" category. The Ministry of Health received the award during the closing ceremony, in recognition of the pivotal role the campaign played in promoting a culture of giving and saving lives.
Leadership care and support for humanitarian work
This campaign is an extension of the impactful initiatives launched by His Royal Highness Prince Mohammed bin Salman bin Abdulaziz, Crown Prince and Prime Minister, which aim to promote the values of charitable and volunteer work in Saudi society. The campaign's winning of this prestigious award is a testament to its significant positive impact on the health and social landscape, as the generous support of the leadership has motivated all segments of society to actively participate in this noble humanitarian endeavor.
Strategic goals for achieving self-sufficiency
The campaign is a national initiative with a wide-ranging societal impact, aiming not only to collect blood units but also to build a sustainable healthcare system. The campaign's primary objectives are:
- Promoting community awareness of the importance of voluntary blood donation as a humanitarian and national duty.
- Achieving self-sufficiency in blood and its components to ensure a safe and sustainable supply to all hospitals and medical centers.
- Supporting national efforts in the health sector to raise the readiness of blood banks to deal with emergencies and complex surgical operations.
- By reaching 100% of the total number of donors through voluntary donation, and gradually eliminating the need for compensatory donation.
Alignment with the Kingdom's Vision 2030
This achievement aligns perfectly with the goals of Saudi Vision 2030, specifically the Quality of Life Program and the Health Transformation Program, which aim to create a vibrant society that enjoys sustainable health. The campaign works to instill a sense of social responsibility in individuals and institutions, contributing to building a cohesive society where members proactively serve one another – the very essence of the Kingdom's ambitious vision.
Makkah Excellence Award: A Standard of Quality and Excellence
The Makkah Excellence Award has established itself as one of the most prominent national awards dedicated to recognizing excellence in work and honoring achievements. The award plays a vital role in:
- Establishing the concepts of fair competition and motivation among different sectors.
- Encouraging work that goes beyond the ceiling of traditional excellence and achievement.
- Aiming to achieve the highest levels of quality and excellence in institutional and individual performance.
- Encouraging competition between governmental and private entities in the Makkah region to serve the pilgrims and residents of the region.
The campaign’s win in the “Humanitarian Excellence” category reflects the high value that the award places on initiatives that directly affect human life and contribute to preserving human life, making it a model to be emulated in institutional and community work.
