Culture, Sports, and Entertainment

The Saudi Media Forum 2026 in Riyadh will discuss the role of art as a soft power, showcasing the Crown Prince’s support for the arts and the global impact of Saudi identity through creative diplomacy.

Learn about the Mohammed bin Salman Global Center for Arabic Calligraphy in Madinah, and its role in promoting Islamic arts, preserving heritage, and registering it with UNESCO as part of Vision 2030.

Discover the reasons behind Hollywood's move to Saudi Arabia, from financial refund incentives and filming locations in Al-Ula and Neom, to the role of Vision 2030 in transforming the Kingdom into a global film hub.