The Chairman of the General Entertainment Authority, Advisor Turki Al-Sheikh, announced this evening (Friday) the opening of the Riyadh Season 2025 in its sixth edition, during a major global parade the Kingdom Arena and Boulevard World areas , amidst a huge festive atmosphere and a wide public attendance, to open a new chapter of joy, creativity and excellence in the Saudi capital.
Supporting the leadership behind the success of the entertainment sector
In his opening remarks, Turki Al-Sheikh expressed his sincere gratitude to the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz, and His Royal Highness Crown Prince Mohammed bin Salman for their unwavering support of the entertainment sector, emphasizing that "this tremendous support is what has made the Kingdom a global destination for arts, culture, and innovation." He added, "In the name of God, the Most Gracious, the Most Merciful, our inspiring leader, His Royal Highness the Crown Prince, is the foremost supporter of everything that contributes to the nation's progress and advancement, and with this support, we inaugurate today the sixth Riyadh Season, which brings the world together in the heart of the Kingdom."
A global march and unprecedented celebrations
The opening parade featured spectacular artistic and theatrical performances combining music, light, and visual dazzle, with the participation of international and local groups , in addition to giant balloons and iconic figures being displayed for the first time in the Kingdom. The event's atmosphere blended visual creativity with musical sensibility in a spectacle symbolizing the cultural openness and collective joy that have become hallmarks of the capital.
Global participation from the American company Macy's
In a new global dimension, Macy's , the most famous organizer of festive shows in New York, participated by presenting giant balloons Riyadh has come to occupy on the map of major events.
Riyadh Season: A world-class experience with Saudi standards
Riyadh Season 2025 embodies the continued qualitative transformation in the Saudi entertainment industry , through events that combine local creativity and international cooperation, within the framework of Vision 2030, which has made entertainment a pivotal part of improving the quality of life, enhancing the Kingdom’s soft power, and attracting visitors from around the world.
Thanks to the ambitious vision led by the Crown Prince , Riyadh has transformed into a global capital of joy and creativity , and a major destination for major events, reflecting the unprecedented civilizational, economic and cultural development achieved by the Kingdom.
